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11 February 2007

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Will B

Because health care is booooooring. And celebrity pregnancies are facinating. Yep, I said it.

Will B

Seriously: one thing that may contribute is that there are topics that one doesn't want accurate information about. Consider two cases: an elderly person who doesn't want to visit a doctor, and a guy who just bought a plasma TV.

The last thing that either person wants is to learn that s/he is wrong about the choice. And research is most likely to induce doubt, and possibly even the conviction that one made a mistake in the past.

There's a name for the (common and powerful) psychological resistance to learning that you are wrong. I can't remember it, and I can't construct a search that finds it.

ss

A useful resource is the book "Advancing health literacy: A framework for understanding and action"

Theodora A. Bakker

Funny you should mention "Advancing Health Literacy" - that is the textbook for the class, and the first author is the course professor. It is a great book for the topic of health Literacy and chapter 6 was the basis for framing my thoughts of how my introduction of a comsumer health website can fit into the broader discussion of health literacy.

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